A Conversation with Valentina Ciuffi

A Conversation with Valentina Ciuffi

 Courtesy of Piergiorgio Sorgetti

 

Valentina Ciuffi is the founder of Studio Vedèt and the co-founder of Alcova, an itinerant platform for independent design that has become known for its unconventional, ephemeral exhibition spaces around Milan and the Salone di Mobile.

As Milan Design Weeks dawns once more, we sat down with the design powerhouse in her Milanese apartment to talk dream dinner guests, fantasy worlds and the art of the unexpected…

 

Define your artistic philosophy in five words.

Context, process, materiality, dialogue, evolution. 

 

Earliest and most recent moment of feeling creatively inspired? The earliest?

Probably as a child, when I loved inventing stories and characters I would truly believe in, mixing fantastic elements with fragments of real life. The most recent? Always the next one—between my Studio Vedèt, and the project I co-founded, Alcova, the stimuli are constant and continuous. Every project where Vedèt is called to shape a visual identity is an ever-changing invitation to creativity, just as the work of designers applying to exhibit at Alcova brings endless new perspectives. 

 Courtesy of Piergiorgio Sorgetti

Stool by Sam Klemick | Marble table by Space Caviar / Alcova
|
Squared work of art Rotor | Lamp by Lambert & Fils

Any personal rituals that play into your creative process?

Not rituals in the traditional sense, but I rely on structured disorder—immersing myself in research, collecting visual and textual references, then stepping away to let connections emerge organically. Sometimes, the best ideas come when I stop looking for them.

 

If you could journey to any period or place, where would you go?

I’m an insatiable traveler and endlessly curious. I would never stop exploring places, especially those tied to architecture, design, and art, but lately, more and more, also landscapes. If I could, I wouldn’t choose at all—I always say that if I could make an impossible wish, it would be the gift of ubiquity. Initially, I thought of it in terms of space, but if it worked across time as well, why not?

 Courtesy of Piergiorgio Sorgetti

Marble table by Space Caviar / Alcova | Lamp by Lambert & Fils
| Hanging - a model by the fashion designer Roberta Di Camerino

 

Wishlist dinner party guest?

I love dinners, I love organizing them with my friends and the people close to me—so they would top the list. But if I could invite special guests, those I never had the pleasure of knowing or only met briefly, I would choose people who challenge perspectives rather than affirm them. Someone like Enzo Mari for his sharp critique of design culture (I met him but never had the chance for an in-depth conversation), or perhaps Italo Calvino, whose books I have read obsessively. Umberto Eco, who was one of my professors—his way of seeing the world as layers of meaning is something I’d love to experience in a friendly conversation. And then, female figures who inspire me, such as Lina Bo Bardi in architecture or Doris Lessing in literature. At least one person from cinema, a world I adore and that has taught me so much—perhaps Werner Herzog. 

 

One sentiment or story you’ve never shared?

That’s the paradox—once shared, it no longer belongs to that category. But perhaps this: I’m more interested in questions than in definitive answers.


 Courtesy of Piergiorgio Sorgetti

Fox Painting by Atelier Dell'Errore - Atelier dell'Errore (AdE) [Atelier of Mistakes] is an artist collective dedicated to visual arts and performance.
AdE began as a visual arts workshop for neurodivergent children within the pediatric healthcare system in Reggio Emilia and Bergamo. https://atelierdellerrore.org/en/about  |
Orange Cart is by Older |White Vase on the cart by Crafting Plastic


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